BRAND VALUES
Our value system determines our priorities, guides our interactions with others, establishes our behavior and is centered around our Hawaiian culture and traditions.
Laulima: all hands working together. An essential part of island life is that it develops strengthens and supports community.
Lōkahi: Balance, unity and harmony to all facets of relationships and daily living. The idea that our mind, body and universe are all connected with each other promotes group consciousness within a group or population will secure survival
Kuleana: personal sense of responsibility and accountability
Ho’ohana: To work with a heart felt purpose
Ho’okipa: Hospitality of compete giving that welcomes guests and strangers with ALOHA
Pono: Integrity of rightness and balance. A way of life in which all people, relationships, and present situations are considered when making decisions