Hawaiian owned, tita operated 
Jeni Kaohelaulii started her business in 2008. Her intention as a business owner is to carefully curate your favorite items for everyday Hawai‘i living. At age 24, she was driven to provide a local shop with all the island style necessities.
When you shop at Work It Out you will find everything you need. She features Hawai‘i brands and offers functional and fashionable pieces that transition from swim to sweat to everyday Kaua‘i living.
Community: Non-Profit Old Kapa'a Town Business Hui 



Jeni Kaohelaulii started to form Old Kapa‘a Town Business Hui in June of 2019 as a community organization to support collaborative events on Kaua‘i’s east side. 

Working as a team with sister Jasmine Kaohelaulii Vandermeer and the OKTBH board they’ve successfully secured CARES ACT funds in 2020 and a Rise to Work grant in 2021 for ongoing projects in Old Kapa‘a Town. These funds launched projects in support of the twenty-four members of Old Kapa‘a Town Business Hui, as well as other small businesses on the island. They've hired and employed 10 subcontractor and creatives. 

 They believe that together, with each others’ support and the involvement of others, Old Kapa‘a Town Business Hui can strive towards bigger, greater goals in the future; like murals, storefronts refresh, and building a stronger online presence through videos and blogs.



Our value system determines our priorities, guides our interactions with others, establishes our behavior and is centered around our Hawaiian culture and traditions.

Laulima: all hands working together. An essential part of island life is that it develops strengthens and supports community. 

Lōkahi: Balance, unity and harmony to all facets of relationships and daily living. The idea that our mind, body and universe are all connected with each other promotes group consciousness within a group or population will secure survival 

Kuleana: personal sense of responsibility and accountability  

Ho’ohana: To work with a heart felt purpose

Ho’okipa: Hospitality of compete giving that welcomes guests and strangers with ALOHA  

Pono: Integrity of rightness and balance. A way of life in which all people, relationships, and present situations are considered when making decisions