Hawaiian owned, tita operated 
Jeni Kaohelaulii started her business in 2008. Her intention as a business owner is to carefully curate your favorite items for everyday Hawai‘i living. At age 24, she was driven to provide a local shop with all the island style necessities.
When you shop at Work It Out you will find everything you need. She features Hawai‘i brands and offers functional and fashionable pieces that transition from swim to sweat to everyday Kaua‘i living.
Community: Non-Profit Old Kapa'a Town Business Hui 

Jeni Kaohelaulii started to form Old Kapa‘a Town Business Hui in June of 2019 as a community organization to support collaborative events on Kaua‘i’s east side. 

Working as a team with sister Jasmine Kaohelaulii Vandermeer and the OKTBH board they’ve successfully secured CARES ACT funds in 2020 and a Rise to Work grant in 2021 for ongoing projects in Old Kapa‘a Town. These funds launched projects in support of the twenty-four members of Old Kapa‘a Town Business Hui, as well as other small businesses on the island. They've hired and employed 10 subcontractor and creatives. 

They believe that together, with each others’ support and the involvement of others, Old Kapa‘a Town Business Hui can strive towards bigger, greater goals in the future; like murals, storefronts refresh, and building a stronger online presence through videos and blogs.